"Because of the rarity and price of Kona coffee in the marketplace, some retailers sell so called 'Kona Blends'. This is misleading to the consumer as two independent studies have shown. These 'Kona Blends' are not a combination of different Kona coffees but rather a blend of Kona and Colombian, Brazilian or other foreign coffees. These blends usually contain only 10% Kona coffee and 90% cheaper imported beans. Current Hawaiian law requires blends to state the percentage of Kona coffee on the label. There is no matching Federal law. However, the current Hawaiian state labeling laws for Kona coffee permitting the prominent display of the wording "10% Kona Blend" are in direct conflict with the Federal Fair Packaging and Label Act of 1966, which requires that the specification of identity should not be false, misleading, or deceptive in any respect, or that amounts of the product which are not present in the commodity in a significantly effective amount can not be mentioned in the identity statement. Some retailers use terms like Kona Roast, or Kona Style." (Reference: From Wikipedia, the free encyclopedia)
